100% Pure formulates synthetic-, fragrance-, paraben- and toxin free beauty products. They use the most concentrated formulas possible without the use of water, thickeners, emulsifiers or any other fillers. Inspired by her garden, Susie Wang created 100% Pure's cosmetics line to complement her healthy lifestyle. Made with pigments from fruits and vegetables along with nature's best resources, 100% Pure marries all-natural ingredients with high-end cosmetic formulas to create beauty in a class of its own. 100% Pure is the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments
100% Pure products are never tested on animals. It is the company’s mission to help and save animals. They have rescued and placed 21 dogs in loving homes last year alone, as well as provided financial aid to those who need medical aid for their pets. 100% Pure's long term goal is to open up an animal sanctuary to further help their mission to help animals.