Makeup, it’s organic trend. That’s why choose it

After the natural creams, now it’s time to make up: the new watchword ‘organic’. Many certified natural skin care brands are also opening up on the make-up front, in the face of growing demand. It happens with Weleda, for example, which launched lipsticks a month ago, and with many others. There are brands known as BareMinerals, with foundation powder, there is Dr Hauschka’s organic mascara with rose petal wax to protect the lashes and black tea extract to soothe the delicate area of the face. Tata Harper, one of the most appreciated American brands in the world of organic beauty, is creating a make up line alongside tonic, cream, masks and the entire skin care range that has a large number of fans in the USA. Here’s what one of the most appreciated beauty artists in this sector, the Danish Kirstin Kjaer Weis, a New Yorker by adoption and guest of beautyaholicshop, the Italian company that for some years now chooses and sells (with e-commerce and now also with a monobrand in the center of Rome) only natural and organic products, collecting the best of Italian and international production, told us about the trend. He began to ‘convert’ to the workforce after many people, famous or not, arrived in his studio with irritated skin problems. His curiosity and his work led him to other products, without chemistry, until he founded his line with the ambitious and unexpected mission of creating natural and organic cosmetics of high quality and hold (the latter at the moment the ‘flaw’ of organic beauty).

Even in Italy, organic makeup is making its mark Why are skin and organic makeup the best choice? “Organic is a better choice because it is the purest possible product. It is less irritating to the skin, simply because there are no synthetic ingredients or chemicals in the products. It is the equivalent of eating a ‘normal’ apple and an organic apple. Both apples are good but the organic is even better because it is not grown with anything artificial. Also, because the substances penetrate the whole body from the skin, it is really better to try to stay away from synthetic ingredients.

The three basic steps of the daily routine are… “The first step for me is always the perfect skin. I am a big fan of oils and I like to prepare my skin with our Beautiful Oil. You can use it alone or as a foundation base, it’s an incredible moisturizer for the skin. The next step is definitely to curve your lashes. Inevitably it opens your eyes and makes you look awake. Third step: use the blush, I prefer the cream one and I suggest to apply it not under the cheekbone towards the lips but simply round on the cheeks. It gives you a healthy air immediately, despite not creating shadows to sculpt the face.

What can’t be missing in daily makeup? “The foundation, an invisible film on the skin that evens out imperfections and becomes a perfect canvas for any makeup, whether you just put on a veil of lipstick or do a complete makeup with the smoky eye.

We’re talking about facial oil, recently an obsession for beauty addicts. What does an organic oil contain? “Beautiful Oil is a blend of high quality organic oils, including hemp oil, sweet almond oil, jojoba oil and very refined olive oil. Together these oils offer an incredible amount of moisture to the skin along with anti-aging properties. In the formula I also included a very special ingredient called dioscorera batatas, comes from biodynamic agriculture, according to the principles of the founder, the philosopher Rudolf Steiner. It is known as the “root of light” and has this unique ability to tune in exactly what the skin needs and ultimately leaves you with a wonderful sense of well-being.

Back to make up, what are the colors that everyone can use? And which one is your favourite? “Personally, I think a pink cheek is good for everyone. It’s a shade that immediately brightens up your face and will make you look refreshed. It also gives a nice look to your eyes.

What is for Kirstin Kjaer Weiss the link between beauty and makeup? “Beauty is really something deep, it reflects the personality and kindness of a human being. Of course, beauty also speaks to physical aesthetics and makeup has an enormous value in enhancing the beauty of each one. However, no trick can really embellish a clumsy personality, so I really believe that beauty starts inside.

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Why Glitter Eyeshadows dangerous for the environment

The marine environment is also at risk because of the tricks: some glitter eyeshadows are made with microplastics that end up in the sea and are mistaken for food by the fish.

Some cosmetic products that, especially women, use are dangerous for the environment. It has long been known that some exfoliating products for the face, in fact, are made with tiny plastic beads that do not degrade and that end up in the sea, killing many fish. In 2015 these substances were banned and cosmetic companies no longer use them, but today it turns out that even some of the eyeshadows we use can damage the environment in which we live.

Also in the eyeshadows with the glitter, in fact, there are microplastics which end up in the rivers, lakes and oceans, where they accumulate and then are mistaken for food by fishes and molluscs. It’s a chain that ends up damaging ourselves as smaller fish eat plastic; in turn they are eaten by larger fish that we humans eat and cook. Plastic glitter eyeshadows included.

The problem seems to be in the eyeshadows with the glitter that are made by a process very harmful to the environment. Obviously, this is only a small problem compared to that of plastic waste abandoned on the beaches, but, we know, we start from ourselves to be able to improve and care more for the environment around us.

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Organic and natural makeup: the best lines to try out

Discover the natural and organic make-up products among the most prestigious brands, selected for you.

The lines of organic, natural and mineral make-up of the latest generation allow you to create a makeup based on ingredients completely safe, effective and delicate with the skin without sacrificing color, texture or durability.

We have selected for you the best of the brands that offer complete collections for make-up, free of harmful substances and rich in vegetable or mineral extracts that improve the quality of the epidermis day after day, with each application.

Discover all the best of organic and natural makeup.

Kjaer Weis from The Beautyaholic’s Shop – Technologically advanced and completely natural performing formulas. Among the products we prefer: Lip Tint, a light shade for lips based on Alba wax and shea butter, Cream Blush to color the cheeks giving delicate iridescent glow. The long-lasting strengthening Mascara, Eye Shadow in 12 shades with a silky finish and the Lipstick infused with precious botanical ingredients, such as Jojoba oil and Shea Butter, which are activated with the warmth of the lips.

Neve Cosmetics Make Up – Independent Italian cosmetic house. We report The Blushissimi Palette, which contains 10 multi-purpose colors and free mineral powder blushes. Nascondino Concealer is a cream concealer (available in wafer and pencil). The Dessert à Lèvres lipstick in 12 colors has a soft consistency thanks to the formula enriched with Shea butter that nourishes and protects the lips.  

Mineral MakeUp by Lili Lolo – A complete collection for make-up made in England. We’re big fans of the  Laid Bare Eye Palette Limited Edition with 8 eye shadows to create nude looks for the day or intense looks for the evening. The  Blush minerals are excellent, in 13 shades. Do not miss the award-winning  Mineral Foundation and the Natural Lipstick,  a creamy lipstick enriched with Vitamin E, extracts of rosemary, Jojoba oil and beeswax.

RMS Beauty from The Beautyaholic’s Shop – The 100% natural make-up line loved by Gisele Bundchen, Miranda Kerr and Doutzen Kroes. Characterized by the iconic cream pods, light, blendable, modular and easy to use, it includes a range of products and colors that includes the now famous “a” Cover up, Living Luminizer, Buriti Bronzer, Lip2Cheek, LipShine and Eye Polish.

Ere Perez Make Up Collection – Australian make-up brand. Among the best sellers, the Natural Almond Oil Mascara, a rimmel with a glossy finish rich in almond oil that moisturizes and cares for the eyelashes and Pure Rice Powder in the Bronze Tones or Bondi Blush, which delicately sculpt coloring the cheekbones, cheeks and contours of the face. The7-color Rich Olive Oil Lipstick is also excellent, adding a delicate touch of color to the lips while deeply moisturizing them. Finally the Natural Almond Oil Brow Pencil, for defined eyebrows always in order, with an extremely natural look.

Ilia Beauty by The Beautyaholic’s Shop – The most iconic products are butters for treating lips, such as  Balmy Days Lip Conditioner and the mirco-enriched exfoliant with granules ofBalmy Night Lip Exfoliator volcanic powder, precursors of colored lip balms in 14 brilliant nuances and seductive. Equally famous are the illuminating sticks, such as  Polka Dots & Moonbeams or  Cosmic Dancer and Sway Illuminator. Among the newest products, our favorites are the moisturizing pencil eyeliner with retractable Shadowplay lead , the Macao Mascara in a coppery nuance to brighten the look free of artificial preservatives or phenoxyethanol, the Vivid Foundation foundation  with a covering and illuminating formula ideal for sensitive skin, with 
aloe, coconut oil, arnica and green tea extract to calm inflammation. And finally the vibrant super-moisturizing long-lasting lipsticks or Lipstick Crayon lip pencils enriched with Sesame, Rosa Canina and Papaya oils.

100% Pure Make Up Collection – We recommend the hyper pigmented Long Last Liquid Eye Liner with an ultra-thin brush that allows precise and modular lines to be traced. The Fruit Pigmented Lip & Cheek Stain is a lip stain versatile based on pigments of fruits and water resistant. The Natural Lipstick is very colorful and extremely resistant, available in 11 shades. The Fruit Pigmented Sex Kitten Palette, enriched with iridescent colors, offers seductive colors for a deep and ultra-feminine look, enriched with antioxidant extracts that are a concentrate of vitamins.

Color Cosmetics Collection by Lavera Do – not miss the 2-in-1 Compact Foundation in cream with medium-strong opacity that gives an extraordinary velvety finish thanks to the powder powder content. The Natural Liquid Foundation, of medium coverage, is a silky fluid with argan oil and biological liposomes. The Illuminating Eyeshadow Quattr o, to be used dry or wet, is a quad of illuminating eye shadows perfectly adaptable to create new nuances and metallic flashes, based on mineral pigments. Finally Front Row Curl Mascara , a rimmel with a semi-liquid formula that curves and makes the lashes elastic and hydrated thanks to Ficus elastica extracts.

Almost all lines include products to create a perfect base, exquisitely moisturized and colored lips, deep look and plays of light on the volumes.

The new formulations use natural ingredients extracted and treated with the most advanced technologies to ensure professional, make-up artist-proof results. In fact, many of their founders are internationally renowned makeup artists, such as Kristen Kajer Weis of the brand of the same name or RMS of Rose Marie Swift.

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